This year, we saw a plethora of retailers shutter amidst the retail apocalypse. But where there are failures, there are always champions to look to in every industry — and in Canadian fashion, it’s Lululemon.
BrandZ, the world’s largest brand equity database, recently released its inaugural list of the top 40 most valuable brands in Canada.
Overall, the brands on the list are worth a total of $144 billion in 2019. But aside from financials, the study also took criteria like consumer trust into consideration, which helped break down the list into six different categories: Brand Contribution, Best Purpose, Most Meaningful, Most Different, Most Innovative, and Best Brand Experience.
Of the 40 most valuable Canadian brands, Lululemon ranked as the top fashion brand.
Despite recent brand closures, sixth on the overall list and first in the apparel category, BrandZ has Lululemon’s 2019 brand value at $7,578 million USD.
Coming in as 17th on the top most valuable Canadian brands list and second in the apparel category is Canada Goose with a brand value of $2,199 million USD. Aritzia came in third for the apparel category and 31st overall with a brand value of $684 million USD.
In terms of shopping, the retail category has 12 familiar names on the list.
Metro, Dollarama, Shoppers Drug Mart, Real Canadian Superstore, WINNERS, RONA, Foodland, President’s Choice, Sobeys, and Food Basics were all ranked in the top 40 most valuable Canadian brands of 2019.
Retail was actually one of the top most valuable categories, falling third after banks and telecom providers.
While many countries and businesses face uncertainty, BrandZ’s study just goes to show that Canada is holding up strong. And while some of our favourite retailers may be shuttering stores, at the very least, we have the top 40 to rely on.
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