Nestled in Toronto's bustling Parkdale neighbourhood, you'll find the ARMED flagship store. The store, which opened in 2019, is the second location from the brand, with the first based on Dundas St. West (and now exclusively dedicated to ARMEDHome).
Since its conception in 2011, ARMED has been a go-to for the city's most stylish and has been spotted on Canadians like Real Housewives Of Toronto star Roxy Earle, Toronto singer Ralph, and more.
The badass jewellery brand has since grown to become a lifestyle brand that includes fine jewellery, reworked vintage, bridal, beauty, and accessories such as handbags, sunglasses, scarves, and more.
Spanning over 800-square-feet, the 1380 Queen St. West store is dotted with jewellery, accessories, and vintage clothing.
On one side, you'll find an entire wall decorated with necklaces, earrings, rings, and more, all designed in Toronto by the brand's owner, Desiree Girlato.
The ARMED vintage clothing selection is handpicked by Girlato and while some of it is for sale in its original form, you'll also find pieces reworked into ARMED originals; trimmed with feathers or gems and given new life under the name, The Rove.
Jewellery, clothing, and accessories aren't the only things you'll find in the ARMED flagship store.
Tucked away in the back, you'll find ARMEDBeauty. The pop-up space is a hidden haven that welcomes local beauty artists into space. Here you can indulge in different treatments — think spray tans, nail art, and lash treatments — depending on the day.
ARMED prides itself on customer service and plays a big role in the community.
While ARMED's collection aims to arm its wearers with confidence, the brand as a whole empowers up-and-coming creatives and brands by lending its voice and space to promote others. In addition to beauty pop-ups, you can also discover new local brands in-store through curated rotating pop-up shops that happen frequently.
No matter how you choose to elevate your everyday, whether it be through jewellery, accessories, clothing, or beauty, ARMED is there for you.
Shop ARMED at its Parkdale store, or shop the brand online where all orders $150 and over include free shipping or pick-up in-store.
