Likely General

Since opening its doors in July 2013, Likely General has become one of the most beloved storefronts in Roncesvalles Village. It's best known as a one-stop-shop for unique, handmade goods, and a message of ethical consumerism. They boast a wide selection of ceramics, books, zines, art prints, gift cards, clothing, lingerie, swim, jewelry, shoes, and bags.

Due to the store's ever-changing assortment of products, you are promised a fun and unexpected shopping experience!

Interior Store Front
Facebook/Likely General

The store was founded by a Toronto artist — and it shows! OCAD Photography graduate Brooke Manning set out to create a space for rising artists to showcase their work. Above all, she did just that. For instance, the store operates as a community hub for artists and creators to express themselves in a safe place.

Local and independent artists are Heavily Featured in the retail offerings of Likely General. In addition, exhibitions hosted in the gallery space feature A New Artist's Work every month.

Likely General Gallery
Facebook/Likely General

To sum it up, everything carried here is carefully selected and showcased. As a result, all of the pins, patches, statement tees, soaps, ritual candles, totes, and tarot decks, fit the shop's aesthetic. That being said, be prepared to spend a good chunk of time checking out all of the goodies.

Expect to find a curated selection of skincare brands, like Province Apothecary, Wildcraft, and BKIND among the selection. Moreover, they stock jewellery & accessories from contemporary brands like Pocketo, Corey Moranis, and Eleventh House, to name a few!

Likely General Apothecary
Facebook/Likely General
Likely General Interior
Facebook/Likely General

Also, did we mention you can book Tarot Reading on Sundays with Aerin Fogel?

Fogel offers over a decade of professional experience practicing astrology and tarot readings. In addition, she's the founder and artistic director of the Canadian music festival, Venus Fest. How cool is that?

Aerin Fogel/

Check out Likely General's website for store and gallery hours, to book a tarot reading, and all the latest and greatest.

Location Map

Likely General

Likely General, Roncesvalles Avenue, Toronto, ON, Canada