Since opening its doors in July 2013, Likely General has become one of the most beloved storefronts in Roncesvalles Village. It's best known as a one-stop-shop for unique, handmade goods, and a message of ethical consumerism. They boast a wide selection of ceramics, books, zines, art prints, gift cards, clothing, lingerie, swim, jewelry, shoes, and bags.
Due to the store's ever-changing assortment of products, you are promised a fun and unexpected shopping experience!
The store was founded by a Toronto artist — and it shows! OCAD Photography graduate Brooke Manning set out to create a space for rising artists to showcase their work. Above all, she did just that. For instance, the store operates as a community hub for artists and creators to express themselves in a safe place.
Local and independent artists are Heavily Featured in the retail offerings of Likely General. In addition, exhibitions hosted in the gallery space feature A New Artist's Work every month.
To sum it up, everything carried here is carefully selected and showcased. As a result, all of the pins, patches, statement tees, soaps, ritual candles, totes, and tarot decks, fit the shop's aesthetic. That being said, be prepared to spend a good chunk of time checking out all of the goodies.
Expect to find a curated selection of skincare brands, like Province Apothecary, Wildcraft, and BKIND among the selection. Moreover, they stock jewellery & accessories from contemporary brands like Pocketo, Corey Moranis, and Eleventh House, to name a few!
Also, did we mention you can book Tarot Reading on Sundays with Aerin Fogel?
Fogel offers over a decade of professional experience practicing astrology and tarot readings. In addition, she's the founder and artistic director of the Canadian music festival, Venus Fest. How cool is that?
Check out Likely General's website for store and gallery hours, to book a tarot reading, and all the latest and greatest.
Likely General, Roncesvalles Avenue, Toronto, ON, Canada