Amazon continues to make waves with another massive announcement. Fresh off the heels of their $13.7 Billion acquisition of Whole Foods, Amazon has announced that it will begin stocking new items from Nike directly.
According to Hypebeast, the resulting announcement increased Nike Inc. stock by about two per cent.
This move will give Nike access to one of the fastest growing distribution channels in the world and will give greater access to millennial shoppers.
Expect Amazon to continue to push for distribution deals with top fashion brands. As the retail market is in continual flux, Amazon may just rise to the top with their ability to get products in people’s hands fast.