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10-Step Guide On How To Achieve The Viral Latte Makeup Trend

By Bailey GrantView Author PostsJul 19th 2023

Instagram/@taniellejaimua

If you’ve been on TikTok, or generally just online lately, you’ve probably heard of the new latte makeup trend. The concept itself isn’t really new, but now the particular makeup style has been given a name by TikTok creator Rachel Rigler refrencing a look by Tanielle Jai. She described latte makeup as warm, bronzy, milky, and effortless. AKA the perfect makeup for summer, and it can work on every skin tone! Everyone seems to be doing their own take on the look – even Hailey Bieber.

Here’s a step-by-step guide on how to achieve the viral latte makeup look

Step One: Skin Prep

The first thing you’re going to want to do to achieve the J.Lo-esque makeup look is to apply a hydrating and glowy base before putting on any other makeup.

Our Pick:

Josie Maran – Argan Daily Moisturizer SPF 47 Protect and Perfect

$49 @ Sephora

Step Two: Foundation or Tinted Moisturizer

Apply a lightweight foundation or a tinted moisturizer that provides just the right amount of coverage so you have a natural-looking finish. In Rachel’s TikTok, she gives a tip to avoid putting any on the nose to look like you’re wearing less makeup.

Our Pick:

Rare Beauty – Positive Light Tinted Moisturizer

$39 @ Sephora

Step Three: Brown Smokey Eye

For the smokey eye, Rachel started by applying a liquid brown shadow to her lid, then blending a warmer brown into the crease, then applying a shimmery bronze shadow onto the inner lid into the crease. There isn’t really a right or wrong way to do this, as long as you’re left with a brown smokey eye with some shimmer!

Our Pick:

Morphe – 9R Bronze Metal Artistry Palette

$19 @ Sephora

Step Four: Liquid Bronzer

Apply a liquid bronzer that works best for your skin tone (the warmer the better in this case) and apply as you would a contour. Temples, cheekbones, and jawline.

Our Pick:

Wet-n-Wild – Megaglo Contour Stick

$5.69 @ Amazon

Step Five: Concealer

Apply concealer as needed on the high points of the face and under the eyes, ensuring it isn’t overly brightening. Then blend out with a wet beauty sponge for a seamless look.

Our Pick:

Beautycounter – Skin Twin Creamy Concealer

$43 @ Beautycounter

Step Six: Powder Bronzer

Apply a powder bronzer on top of your contour as well as anywhere you didn’t apply concealer, including the nose. This along with the eyes is what really pulls the look together!

Our Pick:

Charlotte Tilbury – Airbrush Matte Bronzer

$73 @ Sephora

Step Seven: Highlight

We didn’t notice Rachel add any highlight, but we personally love this look with a bit of extra glow! Apply a neutral or bronzy highlight to the high points of your cheeks.

Our Pick

Rare Beauty – Positive Light Silky Touch Highlighter

$33 @ Sephora

Step Seven: Finishing the eyes

Fuse out the bottom lash line with a brown shadow generously, then take a darker brown on an angled brush and apply on the outer part of the upper lash line. Rachel also opted to add some bronzer on a smaller bronzing brush and added a splash onto the upper lid bringing it up and out. To finish it off you can add some brown liner if you wish and then a light layer of mascara!