At the end of last year, marketing analytics software brand and trends data provider SEMRUSH released a report that tracked what the top Google searches were across 140 countries. Through this data, they were able to determine exactly what the most sought after styles of the year were.
Take a peek at the top 10 fashion searches from 2019 below and take note — we wouldn’t be surprised if many of these trends carried into 2020.
Oversized sweaters are the epitome of comfort, so we’re not surprised that it was the number one searched fashion item of 2019. The trend saw a 400% increase in searches over the last year and we don’t think it’s going anywhere anytime soon.
Leather Trench Coats
If 2019 is an indication of anything, it’s that ’90s trends are here to stay for a while. One of the most searched nostalgic styles was the leather trench coat, which was loved by celebrities like Kaia Gerber, Gigi Hadid, Kim Kardashian, and more.
Another one of the top 2019 fashion searches was linen blazers. The trend actually tied second with leather trench coats in popularity and would make an awesome addition to your wardrobe, no matter the season.
In 2019, it seems that leather was one of the top textiles on everyone’s mind! Leather coats made the cut for the most popular 2019 fashion searches. If you’re currently on the hunt for one, be sure to check out our top places to shop leather jackets in Toronto.
Another ’90s trend that exploded in popularity in 2019 was the bike short. While the trend snuck up on us a few years ago, we predict that it’s going to go even more mainstream this year.
Interestingly enough, despite a growth of 82% in vegan-friendly fabrics, animal-based fabrics are still coming up as some of top 2019 fashion searches. This year, fur jackets saw over 200% growth in searches.
Midi Slip Dress
We don’t foresee slip dresses going anywhere soon — you can pick them up at almost every popular retailer. This top 2019 fashion searches item saw a spike of 175% in growth.
Snake Print Shirts
Animal prints were on everyone’s radar in 2019, and it’s no doubt that snakeskin was one of the most popular ones. From boots and handbags, to body suits and pants, shirts were the true champion for the print.
Tiny sunglasses aren’t for everyone, but the ’90s trend had a 124% growth in online searches and is a favourite of cool girls like Millie Bobby Brown, Kendall Jenner, and Bella Hadid.
As Miranda Priestly says, “Florals? For spring? Groundbreaking.” While the trend might not be earth shattering in the fashion community, that just means that it’s a classic staple to add to your wardrobe for seasons to come.
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