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The Top 10 Fashion Searches From 2019

By Amanda PhuongView Author PostsJan 28th 2020

Instagram/taisshalareau

2019 saw no shortages of fashion trends. While some were questionable, others were made popular with the help of celebrities or took off completely on their own. But which trends outranked them all?

At the end of last year, marketing analytics software brand and trends data provider SEMRUSH released a report that tracked what the top Google searches were across 140 countries. Through this data, they were able to determine exactly what the most sought after styles of the year were.

2019 fashion searches — Instagram/@vivianeaudi

Take a peek at the top 10 fashion searches from 2019 below and take note — we wouldn’t be surprised if many of these trends carried into 2020.

Oversized Sweaters

Oversized sweaters are the epitome of comfort, so we’re not surprised that it was the number one searched fashion item of 2019. The trend saw a 400% increase in searches over the last year and we don’t think it’s going anywhere anytime soon.

SD Pick: Topshop Relaxed Sweatshirt

Take the oversized sweater trend into spring and summer with this cotton-blend sweatshirt. Perfect for layering during colder months, this relaxed sweatshirt from Topshop is versatile enough to wear with warm weather outfits, too.

$30 at Hudson’s Bay

Leather Trench Coats

If 2019 is an indication of anything, it’s that ’90s trends are here to stay for a while. One of the most searched nostalgic styles was the leather trench coat, which was loved by celebrities like Kaia Gerber, Gigi Hadid, Kim Kardashian, and more.

SD Pick: Faux Leather Top Notch Collar Coat

Not only to we love the cut and look of this jacket, but we also love that’s it’s currently on sale for 50% off!

$74 at Le Chateau

Linen Blazers

Another one of the top 2019 fashion searches was linen blazers. The trend actually tied second with leather trench coats in popularity and would make an awesome addition to your wardrobe, no matter the season.

SD Pick: The Cotton-Linen Blazer

We are loving this cotton-linen blazer from Everlane. Available in Dusty Blue, Bone, and Midnight, it’s a staple that’ll never go out of style.

$145 at Everlane

Leather Coats

In 2019, it seems that leather was one of the top textiles on everyone’s mind! Leather coats made the cut for the most popular 2019 fashion searches. If you’re currently on the hunt for one, be sure to check out our top places to shop leather jackets in Toronto.

SD Pick: Balfern Leather Biker Jacket

A leather jacket is one of those items that get better with age, and you won’t regret investing in this biker style from AllSaints.

$615 at AllSaints

Bike Shorts

Another ’90s trend that exploded in popularity in 2019 was the bike short. While the trend snuck up on us a few years ago, we predict that it’s going to go even more mainstream this year.

SD Pick: Chill High Waisted Bike Short

Get into the bike short trend without breaking the bank. This high waisted pair from American Eagle is the perfect pair to start with.

$20.96 at American Eagle

Fur Jackets

Interestingly enough, despite a growth of 82% in vegan-friendly fabrics, animal-based fabrics are still coming up as some of top 2019 fashion searches. This year, fur jackets saw over 200% growth in searches.

SD Pick: Fur Sable-Trimmed Sheared Mink Coat

If you’re going to shop this trend, we suggest looking into secondhand furs, which are more ethical than purchasing something brand new off the rack. We love this vintage belted mink coat from The RealReal.

$1,349.56 at The RealReal

Midi Slip Dress

We don’t foresee slip dresses going anywhere soon — you can pick them up at almost every popular retailer. This top 2019 fashion searches item saw a spike of 175% in growth.

SD Pick: Bias Slip Dress

Head into wedding season with this Anthropologie slip dress. Available in six different colours, it’s easy to dress up or down.

$120 at Anthropologie

Snake Print Shirts

Animal prints were on everyone’s radar in 2019, and it’s no doubt that snakeskin was one of the most popular ones. From boots and handbags, to body suits and pants, shirts were the true champion for the print.

SD Pick: Everyday T-Shirt

If you’re new to prints, ease into the snakeskin trend with a basic t-shirt like our pick from Aritzia.

$35 from Aritzia

Oval Sunglasses

Tiny sunglasses aren’t for everyone, but the ’90s trend had a 124% growth in online searches and is a favourite of cool girls like Millie Bobby Brown, Kendall Jenner, and Bella Hadid.

SD Pick: Le Specs “Outta Love”

These celebrity-approved sunglasses by Le Specs are an affordable way to add the trend to your closet. The “Outta Love” style has been seen on Bella Hadid, Emily Ratajkowski, and Sara Crampton.

$59 at Net-A-Porter

Floral Shirts

As Miranda Priestly says, “Florals? For spring? Groundbreaking.” While the trend might not be earth shattering in the fashion community, that just means that it’s a classic staple to add to your wardrobe for seasons to come.