Mississauga’s Square One shopping mall has seen major changes over the past several years. Formerly a mid-market centre catering primarily to locals, the expanded mall is now a luxury destination that continues to add new retailers at a variety of price points, with a level of productivity that places it among the top malls on the continent.
Investing in the customer experience has been key to Square One’s success, according to mall manager Greg Taylor. Landlord Oxford Properties has spent a fortune since 2013 overhauling the mall, including renovating common areas as well as expanding and adding new retailers. Improvements will be ongoing, according to Mr. Taylor, as Oxford Properties continues to invest in its top centres in light of increasing competition. The overall goal is to create positive experiences for consumers who patronise the mall, recognising that shoppers have taken their valuable time and resources to visit the centre.