Foot Locker has a program called Home Grown, which is a platform that connects and showcases up-and-coming streetwear designers throughout the nation – and its newest addition is Section 35!
Section 35 is an indigenous-owned streetwear brand based in Vancouver and was founded by Justin Louis, who is a member of the Samson Cree Nation. He launched the Section 35 brand in 2016 with the intention of using art and fashion to tell his peoples’ stories.
The brand’s name Section 35 comes from the part of the Canadian Constitution that recognizes and affirms Indigenous and Treaty rights in Canada, Section 35.
Justin Louis says; “This collection features a lineup of ready-to-wear staples from bomber jackets, hoodies, tees, and cargo pants. I am always moved when we compare the past, the present, and future. The graphics are inspired by my exploration around the imagery of the past and my internal dialogue around imagery that can be found in the public domain including some of my own ancestors’ imagery,”.
The entry into Foot Locker is a huge step for the Section 35 brand, as it will expose it to a larger audience not only online, but also in-store.
You can shop Section 35 at footlocker.ca and in stores at Vancouver, Toronto, Montreal, Edmonton, Calgary, Saskatoon, Winnipeg, Quebec City, Ottawa, and Halifax Foot Locker locations.
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