French fashion, and/or Parisian fashion, refers to a particular style aesthetic that can often be described as effortlessly chic. On the streets of Paris, you can often spot Parisians wearing timeless classics, perfectly styled from head to toe with a casual undertone. A popular French uniform consists of straight-leg denim, a cashmere sweater, a boxy blazer, a black leather belt, loafers, and understated gold jewellery to tie it all together. The thing about achieving an effortless look is that it actually requires a certain amount of effort. But by gathering some style inspiration and shopping from the right brands, you too, can achieve French-girl status.
Shop from these 11 brands if you love French fashion!
Sézane
If you love French fashion, you have likely heard of Sézane, as it’s the ultimate one-stop-shop for très chic finds – actually based in Paris! Sézane is a certified B Corp brand offering high-quality, stylish apparel and accessories made to last a lifetime in your wardrobe. From gorgeous knitwear to shoes you’ll never want to take off, Sézane has it all.
Maje
Maje is a French fashion favourite, having over 150 shops across France and abroad, now celebrating over 25 years in business. The brand offers an arrangement of feminine, understated, glamorous, and even at times, bold pieces. Ideal for those who admire contemporary style with a twist.
Rouje
If you have a Pinterest board full of Parisian-style inspiration, it’s likely that Rouje is pinned repeatedly, even if you don’t know it. Founded by French it girl Jeanne Damas, Rouje offers clothes designed by women, for women. While shopping, you’ll find an array of wardrobe staples with a feminine flare, giving off major chic-décontracté vibes.
Wilfred
Wilfred by Aritzia isn’t a French brand, but it totally has the foundation to help bring the perfect Parisian wardrobe to life, thanks to its assortment of feminine silhouettes with an effortless appeal. We can totally picture this cardigan paired with these jeans, frolicking the streets of Paris.
Sandro
Sandro’s recognizable aesthetic can be attributed to its founder and artistic director, Evelyne Chetrite. The brand began in 1984 with a single store and has since grown into the French fashion staple that it is today. Sando’s collections are designed with Chetrite’s vision of the masculine-feminine equation, creating that “cool girl” look the luxury brand is known for.
Ba&sh
Parisian brand Ba&sh was founded by two best friends who wanted to create their dream wardrobe, and we think it’s safe to say, mission accomplished! Inspired by everyday life, travel, art, film, and more, Ba&sh’s collections offer effortless staples with a foundation of “French sexiness, a confident femininity.”
Reformation
Although Reformation is not actually a French brand, it definitely offers clothing that fits the French theme. The brand provides effortless silhouettes with a slightly vintage tone that celebrates the feminine figure. All while using sustainable fashion practices. La perfection!
Uniqlo
In terms of shopping for French fashion at Uniqlo, it’s all about what you’re buying. Uniqlo as a brand may not be what comes to mind when you think about Paris street style. However, its basics offer the quality and classic design that French locals are known for.
Balzac Paris
Paris-based brand Balzac Paris was founded in 2014 by the namesake family. The mission-driven company provides elevated (and fun) wardrobe staples you can feel good about shopping, as sustainability is always at the forefront. You’ll find an array of wearable bold prints, textures, and silhouettes that are sure to stand out in your wardrobe.
The Frankie Shop
Born in New York City, The Frankie Shop now has locations in New York and Paris and is carried in top luxury department stores across Europe. The brand’s aesthetic is described as “masculine, feminine,” with suiting as a focal point. The website features a quote by the French fashion icon Jane Birkin, stating, “My look is a cocktail. I’m not as nicely turned out as the French, but I don’t care like the English.” Which we feel, perfectly encapsulates The Frankie Shop.
Isabel Marant
Last but not least (for now) is Isabel Marant. The French-German designer founded her self-named brand in 1994 after designing clothes for herself and her friends! Now, she designs for the public, offering timeless luxury pieces with recognizable designs. Blending everything we love about French fashion. The brand can be described as effortless, edgy, timeless, and chic, with a hint of feminine boho.
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Celebrities have been launching their own brands as far back as we can remember. Perfume, in particular, comes to mind when thinking of OG celeb lines (Paris Hilton’s numerous perfume launches in the early 2000s, for example). Since then, celebrity brands have become somewhat of a trend, with countless stars launching their own labels in every market imaginable.
With the sheer amount of celebrity brands hitting the shelves (some better than others), it can be hard to put trust in them. We’ve all seen, and maybe even fallen victim to, lackluster products from brands endorsed by celebrities, after all! That being said, some celebrity brands are doing it right and using their inevitable upper hand to put out good, even great, products.
These 8 celebrity brands are actually good!
Fenty Beauty by Rihanna
Everything Rihanna touches turns to gold, and her cosmetics line, Fenty Beauty, is no exception! After years of partnering with the best of the best in the beauty industry, Rihanna launched Fenty Beauty in 2017. The brand was founded on a mission to provide products that performed across all skin tones and hair textures–mission accomplished! Fenty Beauty has become known for its extensive shade ranges, setting a new (and overdue) standard in the beauty industry.
Rare Beauty by Selena Gomez
When Rare Beauty was announced in 2020, we remember people having their doubts. It’s safe to say that since then, the brand has grown to be a cult favourite amongst beauty lovers, providing makeup designed to enhance one’s natural beauty. Selena Gomez, Rare Beauty’s founder, shared, “I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness.”
SKIMS by Kim Kardashian
Kim Kardashian is no stranger to launching brands with her name attached, some of which notably came up short of expectations. So, when she launched the shapewear brand SKIMS, fans seemed to approach with understandable caution. But the label has become a huge success! From shapewear to loungewear to intimates, the products get great reviews, some even reaching viral status.
Good American by Khloe Kardashian
Any brand with a Kardashian attached to it seems to attract skepticism–Khloe Kardashian’s Good American included! However, this Kardashian tuned into her own experiences to create an authentic-feeling denim and apparel brand that focuses on size inclusivity. The B-Corp-certified brand, Good American, offers sizes 00-32 and showcases each style on 3 models varying in size. Its jeans are designed to make its wearer feel sexier, curvier, and more confident.
BÉIS by Shay Mitchell
Shay Mitchell rose to fame as a Pretty Little Liar, but no lies were told about providing great luggage! “From coffee runs to flights across the world, our team set out to create bags that empower people to make the big moves in their lives (and to appreciate the little things, too).” Shares Shay Mitchell, Founder of BÉIS. BÉIS is known for its durable, functional, and ultra-stylish bags and luggage that can take you anywhere from across the world to the office and everywhere in between.
Rhode by Hailey Bieber
We’ve never met a Rhode product we didn’t like! Hailey Bieber’s brand, Rhode, offers a line of curated skincare essentials formulated to nourish your skin barrier over time. The line started off small and continues to grow gradually overtime, showing an emphasis on quality over quantity. “My journey towards healthier skin inspired me to develop products that really work, in a way that’s accessible to everyone. Rhode is dedicated to making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare.” Shared Hailey Bieber, founder of Rhode.
Guest in Residence by Gigi Hadid
Guest in Residence by Gigi Hadid is a luxury knitwear brand carrying a curated collection of pieces made from 100% cashmere. Although its pieces are pricey, they’re designed to last and become future heirlooms. You can see the thought, care, and quality woven into every piece.
Beautiful by Drew Barrymore
Drew Barrymore partnered with some of the industry’s top designers and engineers to create Beautiful, a kitchenware brand that combines high performance with premium design. The brand’s concept is to provide kitchen appliances and supplies that actually look good sitting on your kitchen counter, and it’s safe to say, that they do–and at an affordable price!
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Boho-chic is back, and it got a makeover! Mary-Kate and Ashley Olsen have entered the chat. Back in the early 2000s, the boho-chic fashion aesthetic was huge. Popularly being worn by it-girls such as the Olsen twins, Nicole Richie, and even Gossip Girl’s Serena Van Der Woodsen. You may remember the boho fashion with a hippie-like, maximal approach, and although some core traits are being carried forward into today’s version of the trend, there’s an overall more refined feel to the new boho-chic.
The resurgence of the trend was made extra concrete with the virality of Chloé’s latest runway show (Chemena Kamili’s debut collection for the brand). She said it best to Vogue when asked about the return of boho-chic: “I think there’s this longing for undone-ness and freedom and softness and movement…” The designs in the show featured flowy silhouettes, shirred necklines, statement accessories, large sunglasses, and an overall bohemian vibe that felt fresh and nostalgic at the same time. Boho-chic doesn’t stop at Chloé, though; there are plenty of places to shop the new-and-improved trend.
Here’s where you can Shop the boho-chic trend:
Free People
Free People never gave up on boho. You can always find flowy dresses, maxi skirts, fringe, frill-adorned everything, and essentially all things boho while shopping the Free People catalog. The shop itself was founded in the 1970s, then rebranded to Urban Outfitters, and later became its own separate identity again. Free People aims to provide femininity, courage, and spirit in clothing—which is really what boho is all about!
Urban Outfitters
Urban Outfitters was essentially founded by Free People and remains a part of the URBN group of brands. So it’s no surprise that it also has an extensive inventory of boho-chic finds. While shopping at UO, you’ll find a mix of in-house and branded apparel, accessories, and shoes. While bohemian isn’t what it’s exclusively known for, you’ll find no shortage of options!
Anthropologie
Guess what? Anthropologie is also part of the same brand group (URBN) as Free People and Urban Outfitters! Although the brands all have their own identities, the aesthetic similarities are definitely there. Anthropologie carries a wide range of high-quality brands as well as its own label, curated to perfection, with a heavy theme of boho-chic.
Zara
You can always trust Zara to come out with whatever fashion is trending at the moment, boho-chic included. From slouchy trousers to flip-flops to ruched dresses and skirts, you can surely create a number of chic boho outfits with Zara’s selection.
American Eagle
If you’re on the hunt for boho-chic wardrobe staples, don’t overlook American Eagle! The brand has always had a festival fashion vibe, and it doesn’t seem to be going anywhere anytime soon. Be festival-ready any day of the week with American Eagle’s wide selection of boho-esque items.
Reformation
Indulge in the boho-chic trend sustainably at Reformation! Its pieces that lean more boho remain classic enough to wear long after the trend may or may not faze out. Shop items like its Valetta Two Piece, Simmie Linen Top, and Sariah Dress to get the boho-chic vibe, with emphasis on the chic.
For Love & Lemons
If you love the boho trend for its feminine frills, layers, textures, and prints, you’ll love For Love & Lemon! The brand is known for its ultra-feminine pieces, a portion of which can fall into the boho-chic category.
Faithfull The Brand
Founded in Indonesia in 2014, Faithfull the Brand has collaborated with Bali’s best artisans to create its hand-made garments since day one and has continued to work closely with its local community ever since. Faithfull is known for its vintage-inspired prints, flattering feminine shapes, and unique designs that evoke a sense of summer and travel—AKA, a boho-lover’s dream.
Cleobella
Cleobella is a sustainable fashion brand that celebrates traditional craftsmanship with its pieces handmade all over the world. Every piece at Cleobella is a literal work of art, with boho-chic characteristics like frills, tassels, patterns, eyelet details, and so much more woven into every design.
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In honour of International Women’s Day, we wanted to spotlight some amazing women-owned brands to support and get inspired by! Although its important to support women 365 days of the year, there’s no better time than now to put some of these brands on your radar, in case they weren’t already. We all know the obstacles women face on a daily basis, and building a brand as a woman comes with an extra set of challenges – but these gals did the damn thing, and did it well, regardless.
Check out these women-owned brands
Morgane Sézalory – Sézane
The sustainability-focused French fashion brand Sézane was launched in 2023 by its founder, Morgane Sézalory! The brand came from Morgane’s idea to sell vintage clothing items from Paris via her website, Les Composantes. As demand for the unique items grew, she started designing new pieces with a vintage edge, evolving into the brand we know and love today, Sézane!
Laurence Gaudreau-Pépin – SOJA&CO.
Laurence Gaudreau-Pépin created SOJA&CO. in 2018 with a goal to become the go-to destination for candles and wellness products in Canada. With the help of her friend Geneviève, SOJA&CO. has seen great success over the years! The environment and local economy are at the core of the brand’s values, so Laurence partners with professional perfumers to create complex plant-based fragrances free of toxic ingredients.
Elaine Kim Smith & Leslie Hoolaeff – Lover’s Tempo
Lover’s Tempo was founded by Elaine Kim Smith and Leslie Hoolaeff and began as a booth at a Maker’s Market at a local university in Vancouver. Needless to say, Lover’s Tempo has grown exponentially since then! The B Corp-certified brand provides beautifully designed jewellery (by Elaine herself) at accessible price points for everyone to enjoy.
Mikayla Wujec & Naomi Blackman – Alder Apparel
Mikayla Wujec & Naomi Blackman founded Alder Apparel, providing size-inclusive, community-informed design, sustainable and ethical production, and an overall playful brand – contrasting athletic brands that currently dominate the outdoor space today. Specializing in women’s outdoor apparel, Alder enforces a policy with retail partners that they must carry Alder’s entire size range (XS-6X), ensuring their inclusive size range is available across North America. In addition to sizing, Alder works closely with models and creators of all walks of life, prioritizing partnerships with those who are aligned with their mission to redefine who and what is “outdoorsy” no matter their size, physical abilities, or outdoor experience.
Allegra Shaw & Shirin Soltani – Uncle Studios
Co-founded by Allegra Shaw and Shirin Soltani in 2017, Uncle Studios was established with the goal of creating the perfect t-shirt. Since then, the women-owned brand has grown to create all kinds of garments designed to make you feel good. All of its pieces are created to work fluidly with its past, current, and future collections, promoting a “less is more” ethos.
Ariel Kaye – Parachute
Ariel Kaye founded Parachute about 10 years ago, in 2014. Since then, the brand has evolved to have 15 locations in the US and launched in Canada in 2021! What started out as a premium bedding brand, now includes essentials for all rooms in the home. Parachute is also taking steps to address the climate crisis by becoming Climate Neutral Certified and introducing circular programs. We love to see it!
Alicia Keys & Dr. Renée Snyder – Keys Soulcare
We’re sure everyone has heard of Alicia Keys, but have you heard about her skincare line? Keys Soulcare was founded by Alicia Keys and dermatologist Dr. Renée Snyder to transform the time we spend caring for our skin into a moment of personal ceremony. The product offerings are paired with one of Alicia’s favourite affirmations. Whether you’re lighting a candle, cleansing your face with intention, or journalling, these are sacred rituals to Alicia Keys and the brand.
Ellie Mae
Ellie Mae was founded by none other than, Ellie Mae herself. The brand Ellie Mae is based right here in Toronto, and every piece is made within its Toronto studio with excellent craftsmanship! The small-batch collections are intentionally designed to celebrate individualism and authenticity – “We strive to create effortless clothes that inspire women to express who they truly are – on any given day”.
Lesley Hampton
Founded in 2016 by Lesley Hampton herself, the self-titled indigenous-owned, size-inclusive clothing and accessory brand based in Toronto is known for its high-quality fashion from athleticwear to eveningwear, and everything in between. Lesley Hampton is an Anishinaabe Artist and Fashion Designer focused on mental health awareness, body positivity, and authentic representation in fashion, film, and media.
Jen Rubio – Away
Jen Rubio is the co-founder, President, and Chief Executive Officer of the popular, global lifestyle and travel brand, Away. Under her leadership, Away has been named on Fast Company’s “World’s Most Innovative Companies,” TIME’s “50 Most Genius Companies,” LinkedIn’s “Top Startups,” and Forbes’ 2018 “Next Billion Dollar Start-Up”. With an impressive resume like that, we wonder what Jen Rubio and Away have in store for the future!
Azar Moayeri – Parissa
Azar Moayeri, the founder of Parissa, was the first female Chemical Engineer to graduate from the University of Edinburgh! After completing her degree, she returned to Iran where she led an all-male team. Later, Azar moved to Vancouver in 1981. Motivated by providing a stable life for her family, Azar was inspired to start a new home-based venture of natural alternatives for hair removal! And so Parissa was born. Parissa became Canada’s first all-natural hair removal product that was sold in local shops, providing people with at-home hair removal, quickly growing across Canada. Now, the brand is celebrating 40 years in business!
Brandi Leifso – Evio Beauty
Brandi Leidso founded Evio Beauty Group while living in a domestic violence shelter at the age of 21 with only $15! The clean beauty brand was founded on a mission to break stigmas with inclusive, good-for-you beauty products. The brand has grown, carving a new sector of clinically proven, impact-led, clean beauty. Evio has even donated more than $510,000 worth of products and funding to 27+ shelters across North America that support survivors of domestic violence.
Salima Visram – SAMARA Bags
Salima Visram founded SAMARA, named after her younger sister, who has since also joined the company, in 2017 with just $500! She started the brand because she couldn’t find a bag that was cruelty-free, simple, and elegant. The sister duo runs the company in memory of their mother and has a goal to create an impact in the world.
Joanna Griffiths – Knix
Joanna Griffiths launched Knix with the goal of transforming an underwear market that had too much frill and not enough function – leading her to create the brand’s famous Leakproof Underwear. Using patented technology, cutting-edge processes, and human-centric design, Knix truly stands out within the undergarment market. Knix has grown into a brand that offers everything from underwear and wireless bras to active and maternity apparel.
Lexi Miles Corrin – WAXON Laser + Waxbar
Lixi Miles founded WAXON Laser + Waxbar back in 2012 with a mission to offer high-end, waxing services at competitive pricing – and she has accomplished that and more! Now WAXON has over 15 locations with more coming! All new stores will be in partnership with an inspiring female entrepreneur through WAXON’s franchise business.
Sonya Gill – THE LNK
THE LNK is a global online marketplace where people come together to make, sell, and buy inspiring fashion items. Founded by the inspiring woman, Sonya Gill. Sonya has been an industry leader and mentor, helping some of the world’s most reputable brands, and her passion eventually led her to build THE LNK. The company curates brands and boutiques to provide its customers with only the best. Prioritizing quality and sustainability.
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Who better to shop clothing from than the ones we get our fashion inspiration from? When you think about it, influencers become successful based on the trust we have in their taste and recommendations, because they know what they’re talking about within their niche! Not to mention, the nature of being a fashion influencer, is inherently testing out a lot of different clothing. Perfectly preparing them to know exactly what they value in any garment – making them experts in their craft by way of experience. So it totally makes sense that some influencers have taken their career to the next level by creating their very own brands and labels and it’s no surprise to us the success these fashion brands have reached!
Keep reading to check out some notable influencer-owned fashion brands!
Uncle Studios
Uncle Studios was co-founded by Toronto fashion influencer Allegra Shaw in 2017. The brand started with the vision to create the perfect t-shirt. Some time has passed since then and now Uncle Studios has a selection of timeless, foundational pieces that can be styled in a multitude of ways. Not to mention its branding is unsurprisingly superb. Not only can you shop Uncle Studios through its website, but it’s now available in-store and online at Holt Renfrew, so you now have the opportunity to try on select pieces.
Rouje Paris
Paris It-girl Jeanna Damas founded Rouje Paris in 2016 ultimately inspired by the women whose lives she marveled at as a child. Rouje is the Parisian-style lover’s dream and provides everything we could want in both beauty and fashion, to become our very own self-established Parisian It-girls. Rouge was first and foremost inspired by women, and it translates within its pieces. “I like the idea that when a woman is wearing Rouje, we notice her first, then what she’s wearing.” – Jeanne Damas.
Song of Style
One of the fashion blog OG’s is none other than Aimee Song, who took what started as a passion project and eventually turned it into a fashion line, Song of Style with Revolve. While shopping the Song of Style brand on Revolve, you can expect to find an array of elevated basics with playful details of colour combinations and textures.
Something Navy
Something Navy, founded by fashion-blogger Arielle Charnas has evolved from a style blog to a fashion, lifestyle, and media brand. Something Navy aims to celebrate personal style by creating thoughtful designs with real women in mind. While shopping the brand, you can expect to find pieces that reflect Arielle’s personal style and aesthetic, offering timeless staples, statement accessories, and trendy pieces.
Are You Am I
Are You Am I is one of those labels, that you may not even know was founded by an influencer since it has such a large brand presence on its own! However, it is fashion blogger Rumi Neely behind the creation of Are You Am I. This influencer brand has a collection of individual pieces that stand alone instead of releasing full collections. The pieces have an overall feeling of romance and femininity.
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The start of a new season presents the opportunity to start fresh, and there’s no better place to begin than in your closet. Luckily for Torontonians, countless brands call Toronto home, making it easy to shop locally while supporting homegrown talent. So, whether you’re looking for an entirely new wardrobe, timeless pieces that go with everything, a few on-trend items, or your next work-from-home uniform, you’re sure to find some faves!
Here are Toronto-based brands to revamp your wardrobe with.
Ellie Mae Studios
It’s safe to say that if Ellie Mae isn’t on your radar already, it will be now. The effortless luxury womenswear brand features collections designed and produced under one roof in Toronto, each thoughtfully made with exceptional craftsmanship in small batches with grace and care.
Province of Canada
Province of Canada is a Toronto-based sustainable clothing brand that ethically makes organic cotton apparel up to extended sizes here in Canada. It offers super soft and comfy sweaters, sweatpants, accessories, home decor, and so much more.
Hoi Bo
Founded by designer Sarra Tang in 2007, this sustainable womenswear label offers classic yet simple everyday pieces with a unique twist that are all made right here in Toronto. You can shop the brand directly in the heart of the Distillery District in Downtown Toronto.
Uncle Studios
Co-founded by Allegra Shaw and Shirin Soltani in 2017, Uncle Studios creates high-quality, timeless foundational pieces, with a focus on playful styling, while creating a sense of family both online and in real life. Uniting function and form, their garments are thoughtfully designed to take their community through their day-to-day lives.
Horses Atelier
Horses Atelier is a woman-founded and woman-run brand that makes gorgeous feminine pieces that are handmade in Toronto using natural fabrics sourced from family-owned mills in Italy and Japan.
Kotn
For those more design-conscious, Kotn is designed in Canada and made in Egypt. Known for its ethically produced, high-quality, everyday pieces for men and women, Kotn is a certified B Corporation company, meaning it meets a list of verified environmental and social standards. With each purchase, Kotn invests in the creation of jobs, infrastructure, systems, and education to alleviate poverty and create shared, sustainable growth for the communities the brand is a part of.
Good For Sunday
If you’re a sucker for leisurewear, look no further than Good For Sunday. Featuring a 90s-inspired aesthetic, this collection spans everything from oversized hoodies and tees to comfy sweatpants made with sustainable materials that have been designed and made here in Canada.
Hilary Macmillan
The eponymous brand is known for its cruelty-free and size-inclusive collection of contemporary womenswear that features versatile pieces in timeless silhouettes. What we love about Hilary MacMillan is that the brand caters to women of all shapes, with sizes ranging from XS-4X.
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At a time when brands struggle to stay on top of the ever-volatile retail game, brand collaborations have gained a notable amount of traction as of late. Showing no signs of slowing, collaborations between two influential brands generates hype, offers access to a new customer, and often injects a dose of creativity and uniqueness into the expected. Sometimes the best and most buzzed-about collaborations are the ones that are the most unusual or seemingly unrelated.
Here are unusual brand collabs that somehow work.
Dolce & Gabbana x Smeg
A star of show at this year’s Interior Design Show was the eye-popping and completely photogenic display from Dolce & Gabbana x Smeg. The two brands teamed up last year to create a unique collection of small appliances that pretty much double as art. The Sicily Is My Love collection features a blender, toaster, coffee machines, kettle, and citrus juicer in bright, bold, and distinct Dolce & Gabbana motifs — it might be one of the most unusual brand collabs, but it works!
Rodarte x Universal Standard
Last spring, Rodarte made headlines when it teamed up with size-inclusive brand Universal Standard (which offers sizes 00 to 40), marking the first time a high-end fashion label has joined forces with a “plus-size” or body inclusive brand for a collaboration. The collection features feminine jumpsuits, dresses, skirts, and blouses.
LEGO Group X Levi’s
Recently, LEGO Group and Levi’s partnered up to create an entire collection. The launch included hoodies, jeans, denim jackets, beanies, t-shirts, and more. Each piece has a patch where you can actually clip in your lego pieces to create your very own design. Wearable art, pretty neat, right?
IKEA x Off-White
Late last year, IKEA and famed creative Virgil Abloh of Louis Vuitton and Off-White released Markerad, a limited collection of home décor items. The statement-making collection featured 15 items that elevate the ordinary, including everything from a day bed and cabinet, to backlit artwork, wall clock, and bed linens. While it might be one of the most unusual brand collabs, the anticipated collection resulted in major lineups at the door and it sold out almost immediately.
Anti Social Social Club X Hello Kitty
This fun collab was first launched earlier this year. Pairing the famous streetwear brand, Anti Social Social Club, and the adorable Hello Kitty, may have seemed like an odd collaboration. Turns out, it totally worked. The line sold out extremely quick, and who can blame them? The design is super cute!
Peanuts x Marc Jacobs
Last year, Marc Jacobs released a playful collection that pays homage to the beloved longtime comic strip, the Peanuts. The cartoon-inspired collection includes a vintage lunchbox–looking leather box bag, a micro mini skirt, a jacket, and apparel that features the original comic strip.
Taylor Swift x Stella McCartney
In August, Taylor Swift and Stella McCartney revealed their Lover collaboration, timed to coincide with the release of Swift’s album of the same name. The eco-friendly collection features ready-to-wear and accessories that were said to revolve around the music. The pastel and rainbow-filled collection was available at a NYC pop-up for two days only and featured items like a bomber, hoodies, and a handbag.
Puma x Maybelline
Last February of last year, Puma and Maybelline teamed up to create a limited edition sport-focused makeup collection. The five-product collection fused bold fashion with sport and is designed to withstand sweat sessions at the gym or on the court or field, thanks to the fact that it’s formulated with a high-endurance technology. This unusual brand collab ended working out quite well among consumers.
Vans X Harry Potter
Back in 2019, Vans teased a “magical” collaboration with Warner Bros. The shoe brand shortly after launched the anticipated collection of Harry Potter-themed footwear, apparel, and accessories. If you’re a fan of the hit series, this collab was definitely made for you, so hopefully you got a chance to score some merch.
Gucci x Disney
Days into 2020, Gucci and Disney revealed a Mickey Mouse-themed collection in celebration of the Lunar New Year. The ready-to-wear collection is part of Gucci’s Cruise 2020 Collection, and features over 70 different items, including t-shirts, bomber jackets, and accessories. This wasn’t the first time the Italian fashion house partnered with the famous mouse; Gucci created a 3D Mickey Mouse Top Handle Bag to mark Mickey’s 90th birthday.
Reformation x New Balance
L.A.-based sustainable womenswear label Reformation joined forced with New Balance to create the sportswear brand’s most sustainable sneaker to date and Reformation’s first sneakers ever. Released October 2019, the collection breathes new life into New Balance’s 574 and X 90 styles with exclusive colourways and sustainable materials.
Louis Vuitton X Jeff Koons
The fun collab between Louis Vuitton and artist, Jeff Koons, was a total hit. Each bag featured select artists and their work like Van Gough, Da Vinci—which of course had the Mona Lisa, Monet, Rubens, and more. This line was definitely a collectors piece.
Sephora x The Museum of Ice Cream
In 2018, makeup giant Sephora and the made-for-Instagram Museum of Ice Cream united to offer a sweet collection of makeup that’s, naturally, completely Instagram-worthy. Everything in the limited-edition collection was inspired by ice cream (with sprinkles on top) and popsicles.
Nike X Sharpie
Uninterrupted, which is Lebron James and Maverick Carter’s media platform for athletes, launched it’s own Nike Air Force 1 with Sharpie about a year ago. Two Sharpies were included with the shoes, one black and one blue, to encourage wearers to share messages on their shoes. The collab allowed wearers the creative license to define themselves.
KITH x Malin + Goetz
In September 2019, KITH, a New York City-based lifestyle brand, teamed up with beloved boutique hotel staple, skincare line Malin + Goetz. The resulting unisex skincare products include a hand and body wash, body lotion, shampoo, conditioner, and a soothing candle eau de parfum. It marks Malin + Goetz first collaboration for products for both men and women.
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Under Armour has teamed up with the NBA star, Stephen Curry, to launch a new brand called ‘Curry Brand’. The line is available to shop beginning today, with performance basketball footwear available on December 11.
Curry Brand is focused on reaching younger consumers over its competitor, Nike and its Jordan Brand.
Browse footwear, apparel, accessories, and more, with the best Under Armour performance technologies. The collection also features products for specific sports such as basketball and golf, and eventually expanding into other categories like women’s.
Under Armour Chief Executive, Patrik Frisk, told CNBC in an interview that, “This also gives Stephen something to really engage in … he’ll be actively involved in the development of the product.” So, if you’re a fan of Stephen Curry’s, then you’ll be able to wear pieces that are specifically designed by him.
The NBA player actually signed with Under Armour back in 2013. Since then, Curry has become an exquisite athlete. He’s now known as the greatest shooter in NBA history, and his jersey is always a top seller.
With the popularity around his name, this could help under Armour gain its momentum against its competitors in the industry, especially with the younger demographic.
The best part? A percentage of Curry Brand’s yearly revenue will actually be invested in under-resourced communities. The brand has a goal to reach at least 20 safe places to play, support 125 programs for young athletes, and offer opportunities to train over 15,000 coaches. This would create an impact on more than 100,000 youth.
You can check out and shop the NBA stars’ brand at CurryBrand.com.
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Yesterday, eBay Canada launched Under $10, which is a new, on-site destination offering millions of brand new items for $10 and under, all with free shipping, no bidding required. Sorry, what? It sounds too good to be true.
Designed for guilt-free shopping and fun discovery, shoppers can explore ebay.ca/Under10 for products in tech, home décor, beauty, as well as fashion, fitness gear, and other categories. These are all at reasonable prices! Beyond category, shoppers can browse trending items by price – such as “tech under $3” and “beauty under $10”.
We’ve teamed up with the eBay Canada team to show you our top 4 favourite finds under $10:
1. SUNGLASSES: We love these BRIGHT red cat eye frames – really perfect for any Spring Break getaways and only $3!
2. COASTERS: These marbled coasters with a touch of gold are classy and affordable ($5!). They are a perfect accent for your coffee table.
3. ICE-POP TRAYS: DIY and make your very own ice popsicles from scratch. There are so many recipes on the internet, you can go bananas (plus they’re only $5)!
4. BOOTS: For only $9 you can get these incredible platform oxford boots – What a deal!
5. RINGS: Pair these stackable rings with any other jewelry perfectly – and they’re only $1!
Source: Ebay.ca
Are you going to shop eBay Canada Under $10 products? Let us know in the comments.
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If you’ve walked around Bloor Street, Yorkdale or Queen Street West in Toronto you may have noticed the influx of luxury stores and premium department stores. According to the CBC, nearly 40 per cent of the 50 new international retailers that entered Canada last year are considered to be luxury stores.
The reasons why Toronto is booming as a luxury hub are the facts that Toronto is a huge destination for tourism, has comparatively affordable rent and has favourable changing demographics.
According to CBC, there is a growing perception that Toronto and Canada are home to a more stable political landscape compared to our American neighbours. Due to this perception retailers are choosing Canadian cities over America ones. Last year, China was the second highest tourist source after the United States. Chinese consumers are considered the number one market for luxury brands as brands like LVMH saw an increase in market share due to a revival of Chinese demand.
Furthermore, luxury brands are choosing Toronto and Canadian cities due to affordability. As sales of luxury brands decline globally, retailers are becoming more strategic on where to open up new shops. Currently, the cost of prime luxury retail rent in Toronto is $318 USD per square feet, compared to $3,200 USD in New York, $700 USD in Los Angeles and $2,918 USD in London.
Lastly, certain analysts believe that wealthier Canadians are choosing to spend their money at home, rather than abroad. Furthermore, analysts believe that millennials in Canada are more likely to shop with retailers that focus on experience over everything. Currently, in the retail landscape, the brands that are topping the experience charts are luxury brands.
Source: CBC