Loblaws pleaded guilty to participating in industry-wide bread price-fixing from 2002 to 2015, and extended an olive branch to eligible customers. Starting today, patrons can register on loblawcard.ca to receive a $25 gift card for free food products at any Loblaws stores, including No Frills, Zehrs, Provigo, Superstore, and many others. The website has a sign-up form plus details on the program, but make sure to read the fine print. Cards have no expiry date, but May 8 is the cut off date to register.
While there is no proof of purchase necessary to participate, only those who purchased certain bread products between 2002 and March 2015 are entitled to the card. The packaged bread products with hiked up prices include: Ben’s Bread, Bon Matin Bread, Country Harvest Bread, Dempster’s Bread, D’Italiano Bread, Gadoua Bread, McGavin’s Bread, No Name Bread, Old Mill Bread, POM Bread, Weston Bread, and Wonder Bread.
The grocer’s move aimed to mollify angry customers when they found out about Loblaw’s admission to inflated packaged bread prices last year.
“Loblaw discovered that Canadians were overcharged for the cost of some packaged bread products in our stores and other grocery stores across Canada.” – Loblaws
The $25 Loblaw Card is good for any food purchases made in Loblaws stores across Canada. Purchases of alcohol, tobacco, gas, or ATM cash withdrawals cannot be purchased with the card. While Loblaws reserves the right to limit the number of cards given out, their website does not state the cap.
There are numerous class action suits against the company, but participation in the rebate program is completely separate from these lawsuits. “Agreeing to this release will not impact your right to participate in any class actions relating to an overcharge on the price of packaged bread,” states the fine print. However, on the sign-up form, it clearly states that $25 will be deducted from any compensation from the lawsuits. In addition, be prepared to give a lot of personal information, such as date of birth, address, etc.
What do you think about this offer from Loblaws?
Posts you might be interested in:
When Two Become One: Loblaws Merges Shoppers; Optimum Points and PC Points
10 Canadian Food Trends For 2018
L.A. Inspires Food Trends in Toronto
These 5 Superfoods Will Make You Healthier in 2018
Here’s How I Earned $740 On Groceries As a PC Plus Member